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digital signage trends

Top Digital Signage Trends in 2025 to Consider

Digital signage is set to change workplace environments, enhancing communication, engagement, and efficiency. The below digital signage trends stand out as key opportunities for businesses to improve visual interactivity within their workplace. The ongoing advancement of display technologies propels the industry to greater heights.

Here are the top digital signage trends for businesses to watch.

Top digital signage technologies and features

1. AI-Powered Content Creation and Personalization

Artificial Intelligence (AI) is transforming digital signage by revolutionizing content creation and delivery. By partially automating the generation of high-quality text and visuals, it enables a faster working process for editorial and design teams, enhancing efficiency.

2. Interactive Touchscreen Kiosks and Screens

The integration of interactive touchscreens in workplaces facilitates self-service functionalities, such as wayfinding, meeting room bookings, and access to company resources. The touchscreen industry is projected to grow significantly, from $65.60 billion to $163.1 billion by 2030, indicating a substantial shift towards interactive digital interfaces.

The most utilitarian solutions are those that help create better flow, streamline visitor management, enhance visibility in the office, and streamline workspace management and usage. These technologies are placed throughout the workplace to help employees of all types find and book desks and meeting rooms quickly and easily and manage their workdays for greater productivity. They’re also beneficial for the organization’s key stakeholders to quickly get a visual understanding of what’s happening where.

3. Cloud-Based Content Management

Cloud technology is transforming digital signage, a trend set to continue into 2025. It enables remote content management, allowing businesses to update and fine-tune messages across multiple locations. Cloud solutions offer scalability, cost reduction, and content automation, making it easier to expand and customize digital signage networks. Additionally, cloud platforms improve reliability with minimal downtime, support real-time updates, and enhance collaboration by enabling team members worldwide to access and update content. With support for various devices, cloud technology ensures consistent, adaptable, and efficient digital signage management.

4. Integration with Real-Time Data, Outlook® and Exchange

Leveraging real-time data enables digital signage to display up-to-date information. Technological alignment is a key goal for many businesses as they seek to consolidate at the operational level and improve adoption while watching costs. Leveraging solutions that integrate with existing Microsoft Outlook®/Exchange tools can help to streamline meeting and calendar management, workspace and resource usage, and optimize office design and workplace environment rules to better support the needs and desires of employees while also driving significant efficiencies and cost savings at the operational level. The Microsoft 365 integration makes it possible to see availability directly on the digital sign and in the calendar.

digital conference room signage

5. Sustainable and Energy-Efficient Displays

With growing environmental concerns, there is a shift towards energy-efficient digital signage solutions. Businesses are adopting LED displays and cloud-based systems that consume less energy, aligning with corporate sustainability goals and appealing to eco-conscious employees.

As consumers have shifted towards more mobile and digital technologies, the rise of e-paper display technology has occurred. Designed to mimic the appearance of ordinary ink on paper and make it easy to read text on an electronic device, some businesses use e-paper screens for meeting rooms, as they come with long battery life, making installation easy and sustainable.

6. Enhanced Employee Communication and Branding

Digital signage serves as a dynamic tool for internal communications, displaying announcements, company news, and employee recognition. This fosters a sense of community and keeps staff informed and engaged.

Digital signage solutions can go a long way in driving brand visibility and helping with visitor and employee navigation, or promoting company news, events, and content. There are a variety of ways to customize digital signage solutions as well, both visual and technical. Read about how to customize digital signage solutions here.

7. QR code booking

QR codes are now so popular, they’ve experienced a growth rate of 43.20% from 2022. This growth is continuing as well as new applications arise in other industries. For the workplace, QR codes are being leveraged to expedite and simplify hot desk and workspace bookings for remote and hybrid employees. QR codes on digital signs make contact-free booking possible and can also be used in combination with a workspace booking app.

8. Integration with IoT devices

Businesses have started to expand the use of sensors in the office to help improve space efficiency and workspace management. Workplace sensors can smartly detect a lack of occupancy or prolonged occupancy and provide information to end or extend the room booking. The space will then appear free/occupied in Outlook® and on the digital signage.

In conclusion, the integration of these and other digital signage trends in 2025 is poised to significantly enhance workplace environments, driving improved communication, engagement, and operational efficiency.

Explore Digital Signage Options

Want to learn more about digital signage options and providers? Add-On Products has a trusted network of technology partners we work with around the globe. Explore our digital signage partners and their solutions here.

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