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digital signage trends

Top Digital Signage Trends in 2024 to Consider

These digital signage trends stand out as key opportunities for businesses to enhance visual interactivity within their workplace. While digital signage often may be associated with advertising, this blog focuses on the top trends and technologies we found beneficial for businesses and the dos and don’ts our team recommends.

Trends in Digital Signage Indicate Desire for Visual Interactivity

The following trends have been observed about the usage of digital signage and related technologies and features in the last year.

Using digital signage trends

  1. Digital signage will become more central to workplace retention strategies
  2. Applications of artificial intelligence (AI) within digital signage are growing and with an operations lens to help monitor screens verify content displays, streamline reporting and issue resolution, and create dynamic imagery and displays
  3. Digital signage will become more mission-focused around communication to the workforce in and out of the office
  4. Communication, recognition, and advancement will be driven through digital signage in the form of videos, social snacking content, and other visual formats to encourage employee engagement and satisfaction
  5. For companies utilizing user-sourced content, digital signage will help display this content to build a community and culture that’s digitally active with a human touch
digital conference room signage

Top digital signage technologies and features

Sensor integration. Businesses have started to expand the use of sensors in the office to help improve space efficiency and workspace management. Workplace sensors can smartly detect a lack of occupancy or prolonged occupancy and provide information to end or extend the room booking. The space will then appear free/occupied in Outlook® and on the digital signage.

E-papers. As consumers have shifted towards more mobile and digital technologies for consuming the written word, the rise of e-paper display technology has occurred. Designed to mimic the appearance of ordinary ink on paper and make it easy to read text on an electronic device, some businesses use e-paper screens for meeting rooms, as they come with long battery life, making installation easy and sustainable.

Integrations with Outlook® and Exchange. Technological alignment is a key goal for many businesses as they seek to consolidate at the operational level and improve adoption while watching costs. Leveraging solutions that integrate with existing Outlook/Exchange tools can help to streamline meeting and calendar management, workspace and resource usage, and optimize office design and workplace environment rules to better support the needs and desires of employees while also driving significant efficiencies and cost savings at the operational level. The Microsoft 365 integration makes it possible to see availability directly on the digital sign and in the calendar.

QR code booking. QR codes are now so popular, they’ve experienced a growth rate of 43.20% from 2022. This growth is continuing as well as new applications arise in other industries. For the workplace, QR codes are being leveraged to expedite and simplify hot desk and workspace bookings for remote and hybrid employees. QR codes on digital signs make contact-free booking possible and can also be used in combination with a workspace booking app.

Branding and customization. Digital signage solutions can go a long way in driving brand visibility and helping with visitor and employee navigation, or promoting company news, events and content. There are a variety of ways to customize digital signage solutions as well, both visual and technical. Read about how to customize digital signage solutions here.

Kiosk displays, hot-desk screens, touch screens, and overview screens in/outside of meeting and conference rooms. The most utilitarian solutions are those that help create better flow, streamline visitor management, enhance visibility in the office and streamline workspace management and usage. These technologies are placed throughout the workplace to help employees of all types find and book desks and meeting rooms quickly and easily and manage their work days for greater productivity. They’re also beneficial for the organization’s key stakeholders to quickly get a visual understanding of what’s happening where.

Dos & Don’ts with Digital Signage

Dos

  • DO consider your goals. Digital signage solutions offer a variety of options, but how you use them and the technologies and features you choose are entirely dependent on what you’d like to accomplish. Your goals will also influence the digital signage expenditure you’ll need to support, and some options are less expensive to adopt than others.
  • DO use digital signage tools strategically. Digital signage tools are most impactful when they’re mission focused. This means setting up solutions in the right place and with intentional purpose so they can provide value to employees, visitors, and the operation at large. A good example is using desk booking screens to help support a flexible or hybrid workforce.
  • DO personalize and update regularly. We live in a world in which personalized experiences and colorful visuals are desired. With digital signage, it’s important to change visual displays as branding evolves, events come up, or to inspire and boost positivity. An ethernet connection makes updating easy.

Don’ts

  • DON’T put too much on the screen. The biggest mistake to make with digital signage solutions is trying to put too much in one place. It’s best practice to create captivating visual displays that are easy to read, view and understand – even when walking.
  • DON’T choose poor software solutions. It may sound like a simple thing but choosing the wrong software solution to use with your digital signage tools can hurt your results. From displaying the wrong content, glitching screens that create frustration and anxiety, to slow manual updates. Choosing the right software is critical.
  • DON’T use one size in every place. Part of the beauty of digital signage solutions is that they come in a variety of sizes and layouts. This offers variety and flexibility to an organization and supports multiple goals. When selecting a screen size and layout, carefully consider the area you plan to place it in, the goal you’re trying to accomplish, and the distance from which the screen will be viewed or used. For example, larger screens are best suited for conference room areas, while smaller touch displays are ideal for hot desks.

Explore Digital Signage Options

Want to learn more about digital signage options and providers? Add-On Products has a trusted network of technology partners we work with around the globe. Explore our digital signage partners and their solutions here.

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