How to Attract Top Talent by Optimizing the Employee Experience
04 Oct 2017
Behind every great company exists a team of passionate, talented employees who drive the growth of the business. Many managers wonder what they can do to attract and retain the best employees amidst what’s often a brutal competition for top talent. Major, innovative companies like Google and Apple don’t even have to try to attract talent because the best of the best is tripping over their feet to work for them. If you don’t have a famous company but want to attract great employees, the secret to success lies in creating the ultimate employee experience.
By cultivating a positive, welcoming environment for employees, you can have the opportunity to compete with top companies in your field and attract some of the best employees out there – employees who are capable of maximizing your company’s performance, profitability, productivity, and overall success. Great employees have many options, even in today’s economy. Here are some tips for attracting top talent.
Cultivate an Atmosphere That Makes People Want to Come to Work
One of the keys to attracting top talent is creating an atmosphere where people love to be and that makes them happy to come to work. Create office rules and norms that make employees feel comfortable and contribute to a relaxed working environment.
Build Your Brand as an Employer
If you have a positive, well-known brand as an employer, it might not even be necessary for you to post job openings. By creating a reputation as a great place to work, talent will start to gravitate toward you. You can build your reputation as an employer by being active on social networks like LinkedIn and Glassdoor, getting involved with the local community, hosting networking events, and more.
Find Out Which Candidates Are a Good Fit and Then Find Ways to Meet Their Needs
When a position opens up at your company and you’re seeking applicants, aim for quality, not quantity. Determine exactly who would be a good fit for the role and then find out what it is that they want in a job, so you can provide it. For example, if you want to attract employees who will stay with you for the long-term, offer them opportunities to advance internally.
Offer Benefits That Are in the Best Interest of Their Lives Outside of Work
When top employees consider your company, they will evaluate whether the job would allow them to maintain a healthy work-life balance. In order to recruit top talent, it’s important to offer flexible work policies like remote working and flexible schedules. What’s more, employers need to provide the technology and tools that make flexible work possible.
Flexible work policies signal to prospective employees that a company is open to innovation and is willing to evolve and adapt to changes in the marketplace. By giving your employees benefits that actually make a difference in their lives, your employees will give more during their time at the office.
The desire for flexibility in the workplace is a growing trend. Today’s candidates are seeking roles at forward-thinking organizations that allow them to lead balanced lives while giving them recognition and opportunities for growth and development. Is your organization ready to meet the challenge?
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