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Don't Underestimate the Marketing Power of Your Email Signature!

Don't Underestimate the Marketing Power of Your Email Signature!

Emails offer an unmatched branding opportunity, but we often take them for granted. Emails can support your company’s marketing goals in more ways than one, and we’re not just talking about email blasts. You can promote your company with the simple act of sending an email to anyone and for any purpose. Your email signature is the last thing that recipients see when they read your email, so it leaves a lasting impression. A strong email signature allows you to grab people’s attention, broadcast your brand, and distinguish yourself. Below are 5 smart ways to use your email signature to market your company. 1. Update your email signature to reflect your current marketing campaign If you’re like most people, you probably use your email signature to

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Email Signature Software: How to Leverage the Marketing Benefits of Everyday Company Emails

Email Signature Software: How to Leverage the Marketing Benefits of Everyday Company Emails

One of the most overlooked methods for marketing your company is email, and we’re not talking about email newsletter marketing – we’re talking about the emails that employees of your company send to clients, vendors, and associates on a daily basis. Company email signatures are powerful yet simple branding tools. An email signature is information added at the end of an outgoing email to let people know who you are, what organization you work for, etc. Simply put, an email signature is like a digital business card.   These days, most people are constantly bombarded by emails. A branded and personalized email signature can help your emails stand out and make it clear to the recipient that the message is coming from your company. If you don’t

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Email Signature Tool: How a Company-Wide Email Signature Enforces Your Brand

Email Signature Tool: How a Company-Wide Email Signature Enforces Your Brand

Building a memorable brand isn’t just something that big companies do. It is essential to the success of your business, no matter the size. Whether you just started your company or you have been around for a while, strengthening your business’s brand is an important, ongoing task. Most companies use their logo anytime they correspond in an official manner, such as when they send letters to customers using a company letterhead. A company-wide email signature that includes your company logo enhances your branding by helping you achieve the following: Visibility Consistency Repetition Professionalism All branding elements, including your website, email signature, letterhead, and business cards, ought to coordinate with one another to deliver a consistent, professional image of your company. With an email signature tool, you

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Email Signature Software: Are You Neglecting This Easy, Low-Cost Marketing Opportunity?

Email Signature Software: Are You Neglecting This Easy, Low-Cost Marketing Opportunity?

Many companies expend significant resources and effort to improve their websites but ignore one of the most important and ubiquitous online marketing tools at their disposal: email. Imagine if you could market your products, improve your company’s branding, and enhance your professional image with every email that you send. With email signature software, you can do just that! And we’re not just talking about email marketing blasts – we’re talking about the individual emails that you and your employees send each day. Email signatures offer a major, low-cost marketing opportunity with a high Return on Investment (ROI). Email signatures convey your branding and promotional messages to customers and prospects on a daily basis. Just imagine this: if you have 200 employees and each employee sends 10 emails to

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