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Don't Underestimate the Marketing Power of Your Email Signature!

Don't Underestimate the Marketing Power of Your Email Signature!

Emails offer an unmatched branding opportunity, but we often take them for granted. Emails can support your company’s marketing goals in more ways than one, and we’re not just talking about email blasts. You can promote your company with the simple act of sending an email to anyone and for any purpose.

Your email signature is the last thing that recipients see when they read your email, so it leaves a lasting impression. A strong email signature allows you to grab people’s attention, broadcast your brand, and distinguish yourself. Below are 5 smart ways to use your email signature to market your company.


1. Update your email signature to reflect your current marketing campaign

If you’re like most people, you probably use your email signature to describe who you are and where you work, but you can take it up a notch by using it to reflect your current marketing campaign. Whether you’re offering a new product or you’re promoting a new white paper, link to it in your email signature. Nurture prospective customers and boost brand awareness by using your email signature to aid in your promotional efforts.


2. Link to your social media accounts

Make it easy for people to keep up with your brand by using your email signature to link to your company’s social media accounts, such as your Twitter, Facebook, LinkedIn, and Google Plus accounts. This can increase your following and boost brand awareness. Don’t go overboard and link to every single social network you belong to, however. The more networks you list, the less likely recipients are to click on any of them.


3. Include a call-to-action

A call-to-action is a line of text that encourages recipients to perform an action that supports your marketing goals. For example, you might want prospects to sign up for your email newsletter, give you a call to schedule a free consultation, or attend an event. Spell out exactly what you want your recipients to do in the last line of your email signature and make it easy for them to do so. You can even use a button for your call-to-action in order to attract more attention to it.


4. Add color or imagery

People tend to remember visual elements more than text. Adding some color and/or an image to your email signature can make it more memorable and help it stand out. When it comes to the color palette of your email signature, less is more. If you use too many colors, your email signature can become distracting. Keep in mind that the most memorable photos are ones that contain people, so consider putting a face to a name by including your headshot in your email signature.


5. Keep it short

Provide important information in your email signature, but try to condense it into a few lines. The rule of thumb is four lines. If your email signature is too lengthy, it will deter people from reading. Don’t include multiple phone numbers. Pick your preferred number and eliminate the rest. You don’t need to include your email address either because people can see it in the “From” field. Be sure to include your company logo because it will help recipients remember your company.

Email signatures are an important part of building your brand and professional identity. A branded email signature gets sent out with every single email. It’s one of the most low cost methods for promoting your company and brand. When everyone in your company has the same style of email signature, it creates consistency while providing recipients with valuable information and links. To easily create beautiful, company-wide email signatures, try Mailbox Central by Add-On Products. Mailbox Central allows you to centrally manage your company’s email signatures and create customized templates for individuals and groups. Sign up for a free trial or free online demo today!

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Thursday, 16 July 2020