Digital signage is a type of electronic display with dynamic messages that allows communication to take place via screens. Digital signage may display guidance, information, or advertising. Digital signs present many opportunities to increase your company’s revenues and boost profits. They are a form of electronic sales promotion that enhances your marketing efforts by promoting in-store or in-venue products and services. Digital signs are used in an array of industries and are often found in healthcare facilities, shopping malls, banks, retail environments, airports, and offices.
Digital signage has a professional look that gives customers and visitors a positive impression and delivers a new and improved customer experience. Digital signs are eye-catching and can help you stand out from your competitors and build a stronger brand. Although paper is still the medium of choice for most communications, the shift to digital displays is clear as a growing number of people have become accustomed to consuming content via smartphones, tablets, and the like. Today’s consumers are increasingly tech-savvy and sophisticated. The global digital signage market is expected to reach $20.03 billion by 2020, according to a new study by Grand View Research, Inc.
Display digital signs in areas where there is a lot of foot traffic and use them to promote your company’s wares. You can increase sales of your products and services through promotional content, all the while enhancing the ambiance of your facility. You can even split your screen to promote different offerings on the same screen.
Digital signs help you capture more sales because they provide customers with timely, relevant information as well as the opportunity for self-service. There’s no need to hire full-time customer service representatives to educate customers about your products and services. Digital signs offer a highly relevant channel of communication that can be used to provide customers with interactive, in-store consultation. Digital signage enables you to enhance customer service without adding more personnel.
Digital signage is superior to static paper signs because unique content can instantly be displayed throughout the course of the day to cater to different audiences. When audiences are presented with highly relevant content, they will be more engaged. The practice of displaying time-appropriate content throughout the day is known as dayparting. Dayparting helps to boost profits from digital signage because it improves the relevance of the messaging. You can also customize content based on location, customer demographics, and other attributes.
Eliminating the need to print paper-based signs also saves your company money and prevents you from having to dispose of the paper waste when a promotion is over. Digital signage displays for specific promotions can also be created, tested, and customized more quickly, giving you an advantage.
In addition to promoting your own offerings via your digital signage network, you can sell ad space on your digital signs to create an additional revenue stream. Digital signage advertising gives companies a unique opportunity to reach a wider audience and build brand loyalty, leading to more sales. Selling ad space on your digital signs to vendors can help you subsidize the costs of your digital signage network as well as achieve a Return on Investment (ROI) more quickly.
Another way that digital signage benefits your bottom line is by improving meeting room usage and maximizing the value of your real estate. Digital meeting room signs with touch screens reduce the amount of meeting rooms that remain empty at any given time due to no shows. If a meeting host doesn’t confirm a meeting on a room’s digital sign, the room will be freed up within a certain amount of time so that other people can book it.
Digital meeting room signs are typically installed right outside of meeting rooms and display meeting room schedules so you can quickly determine the availability of a room. You can use their touch screens to book, extend, and end meetings with ease. If your meeting finishes early, you can end it directly on the meeting room sign’s touch screen so that the room is available for others to book.
Digital signage also enhances communication and boosts efficiency by enabling staff and visitors to locate meetings quickly, even if they have been moved to another room at the last minute. Digital meeting room signs integrate with your meeting room booking software, so they are updated in real-time. Your digital signage network is automatically updated any time you make a change to your meeting schedule within your meeting room booking software.
Attract the attention of customers and boost profits with a digital signage network. Add-On Products’ comprehensive digital signage software makes it easy to create and manage high-quality digital displays. Digital Sign Service is interactive software for digital meeting room signs that optimizes meeting room usage. Ariadne is dynamic digital signage software that can be used to display welcome messages, Wayfinding, videos, pictures, and more. Ariadne is an advanced digital signage solution that improves your company’s branding efforts and helps you promote your events and products. Sign up for a free trial of Ariadne or a free trial of Digital Sign Service.