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2016 has brought numerous changes and advancements to the marketing world. One tool that has become an increasingly important part of companies’ marketing is digital signage. Digital signage is a highly effective communication medium that involves using electronic displays to advertise products and services as well as build brand awareness.
Long before the Internet existed, digital signage campaigns consisted of businesses playing VCR tapes on TVs to attract customers. All of the content had to be pre-recorded in those days, and then the videos had to be rewound and played again once they were finished. Technology has come a long way since then and digital signs are now more cutting-edge and interactive than ever before, thanks to 4K displays, touchscreens, content management systems, video, and more. We’re in a new era of digital signage, with the digital signage market expected to reach $27.34 billion by 2022.
Businesses turn to digital signage to convey important messages because of the benefits it provides over static signage. The digital signage industry is rapidly evolving, so it’s important to stay on top of emerging marketing trends and maintain a fresh approach. In order to be successful and stay ahead of the competition, companies must embrace and adapt to change. Below are some recent digital signage trends and what they can do for your business.
Digital signage is no longer something that consumers view and admire from a distance. The new trend in digital signage is interactivity. With touchscreens at our fingertips, we can navigate through digital catalogs, event schedules, and other kinds of content. Interactivity has made consumers feel just as close to the digital signage medium as they do to their own smartphones and tablets.
Mobile devices have revolutionized the way we communicate and interact with one another. Mobile usage now represents 65% of digital media time. Companies are looking for more ways to take advantage of mobile usage in their digital signage campaigns. Mobile integration allows companies to deliver more personalized digital signage messaging and drive immediate action. For example, a digital sign might display a QR code that customers can scan in order to get a coupon or view further information. Scanning a QR code enhances the interaction between consumer and brand. In the future, the connection between mobile devices and digital signage is likely to grow, with digital signage acquiring the ability to communicate with consumers’ mobile devices.
Social media marketing is an effective way to increase engagement and drive customer interaction. Brands can use digital signage to encourage real-time communication and social sharing. For example, a retailer can encourage customers to tweet, blog, or post a YouTube video about their experiences. User-generated content posted on social media is highly valuable to brands because it doesn’t cost companies anything to create and it forges a strong connection between a brand and its consumers.
Videos are a must-have for any company marketing themselves with digital signage. People’s eyes are naturally drawn to moving objects. Digital signs displaying videos are dynamic and demand attention. They are cropping up all over the place, including hospitals, department stores, office buildings, and supermarkets. Video content can be developed to inform, educate, and entertain consumers, as well as promote products and services. In retail environments, video displays are often used to run broadcast-style advertising at the point of purchase.
Add-On Products offers two digital signage solutions: Digital Sign Service and Ariadne. Digital Sign Service is digital signage software for meeting and conference rooms that allows you to display meeting and event schedules and broadcast videos. The displays can be customized with your brand’s colors, font, logo, and graphics to boost your marketing efforts, giving your brand a professional and consistent image. Ariadne is dynamic digital signage software that can be used to welcome visitors, provide wayfinding, broadcast videos, display flight information and weather, and so much more. Both Digital Sign Service and Ariadne are hardware-independent, so you can use them with the hardware devices of your choosing, regardless of the operating system they run on.
To give Add-On Products’ digital signage software a try and stay on top of the latest digital signage trends, sign up for a free trial of dynamic digital signage software Ariadne or a free trial of meeting and conference room digital signage software Digital Sign Service today!