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Everywhere you turn, digital signs are becoming increasingly prevalent. Traditional, static signs are quickly being replaced by new digital versions in multiple industries, from corporate communications to retail. However, many companies are leaving money on the table when it comes to preparing digital signage displays.
Digital signs provide your company with a constant opportunity to captivate visitors and promote your products and services. There’s no reason why your digital signs shouldn’t display useful content at all times. Great content is crucial to keeping people engaged and achieving a healthy Return on Investment (ROI) from your digital signage. Digital signs can be used to deliver the following types of content:
One of the primary advantages of using digital signs rather than traditional signage is the ability to display dynamic content, so it only makes sense to change your messaging frequently and display different types of content throughout the day. If you’re using digital signs to always display the same message, you’re not using them to their fullest potential. Digital signs have the capacity to boost your marketing efforts and improve internal communication, but only if you empower your staff to create great content and enable them to edit it with ease. Digital signage software allows you to change digital signage content on the fly, stream various marketing messages simultaneously, and automate the content management process.
In order to maximize your digital signage investment, display dynamic content that keeps your audience interested, renewing the content on an ongoing basis to keep it current, fresh, and exciting. Provide value through your digital signs with informative content that educates your prospects and visitors. Include calls-to-action that encourage viewers to take the next step.
Whether you want to reinforce your brand, capture people’s attention, inform your audience, or motivate people to purchase your products or services, you can set up digital signage displays that help your company achieve its goals. You can control the content that digital signs display from a central location with digital signage software. Digital signage software is simple to use and allows you to customize your digital signs in a way that makes the most sense for your company. You can refine and target your messaging and specify where and how you communicate with your audience.
Digital signs in reception areas and other central locations significantly impact people’s perception of your company. You can increase the productive use of your digital signs and cater to a wider range of people by tailoring your digital signs to different audiences, times of day, and purposes. Digital signs offer a new level of interactivity and allow you to engage people in a way that isn’t possible with static signs.
Communicating with people and getting them where they need to go in a large facility is no simple task. Interactive digital signs keep employees and visitors informed with up-to-date information about meeting schedules and rooms. Wayfinding digital signage helps visitors find their way around by providing them with directions on how to get to their meeting rooms via the most direct route possible. No longer do people have to rely on awkward printed maps to get to the right place.
By integrating your digital signs with Microsoft Outlook®, you can display up-to-date meeting schedules and information, so both staff and visitors know when meetings are taking place and where. Digital signs with meeting information can be displayed in central areas of a building as well as right outside of meeting rooms. A digital sign outside of a meeting room lets visitors know what meetings are taking place in that particular room.
Your digital signage display is only as good as the system you use to manage it. Add-On Products’ Ariadne is easy-to-use digital signage software that displays dynamic content on your digital signs. Ariadne allows you to create layouts for your digital signs that consist of various layers, such as a background image, meeting schedules, RSS feeds, and videos. The layers are built on top of each other in prioritized order. For example, the meeting schedule layer may be on top of the video layer, so when they are no meetings scheduled, the video plays. Ariadne also has a preview functionality that enables you to preview how the content will look on your signs, so you don’t have to go to the sign to see what it looks like. Contact us for a free trial or online demo of Ariadne if you’d like to take it for a test drive.
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