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Cloud-Based Digital Signage vs. On-Premise Software: Which Is the Right Solution?

Cloud-Based Digital Signage vs. On-Premise Software: Which Is the Right Solution?
To achieve an impressive look, consider a video wall and display your messages to a large audience

Digital signage is a flexible and customizable communication tool that allows you to display messages to prospects, customers, or employees in an engaging manner. You can display various types of content, including greetings, wayfinding, meeting schedules, videos, live streaming television, internal announcements, advertisements, corporate branding, and RSS feeds. You can manage anywhere from one screen to thousands of screens across multiple sites in your organization from a centralized location. The messaging is interactive and can be updated in real-time, depending on the target audience.

One of the first decisions that a customer has to make is whether to get The concept of utilizing digital signage Software as a Service (SaaS) has gained traction in recent years. Contrary to popular belief, cloud-based digital signage solutions aren’t new. Add-On Products’ acclaimed digital signage software Ariadne has been available as a hosted solution for over a decade.

Hosted, cloud-based solutions are the most cost-effective because there is little to no upfront investment. Cloud-based solutions are the perfect choice for organizations with small digital signage networks and limited in-house IT staff.

 

Pros and Cons of a Cloud-Based Digital Signage Solution

Cloud-based digital signage solutions offer numerous benefits. Every aspect of digital signage management can be handled via a web browser, including scheduling content and uploading media, so you don’t get bogged down by the technology. In addition to reducing on-premises infrastructure, cloud-based solutions offer the advantage of third party server management.

When deciding whether to use cloud-based digital signage software, it’s important to consider the nature of your business as well as the level of control you’d like to have over your data. By using a cloud-based solution, you lose some control over the network. You rely on the Internet to communicate with the web interface, so if the Internet connection is ever disrupted, your digital signage network will be unreachable.

Using cloud-based digital signage software also lowers TCO because you don’t have to purchase on-premise servers and install and manage the software. Furthermore, when you use SaaS, it’s like having an outsourced IT department. Support staff is just a click away, so you can contact them if you have questions or if any issues arise. You also receive free software updates at no extra charge, as long as you have a current license. Another advantage of SaaS is its scalability, which allows you to add more screens without incurring major additional expenses. Digital signs located anywhere in the world can run off the same centralized network, as long as there’s an Internet connection.

When selecting digital signage software, it’s important to carry out due diligence. Take the time to evaluate different software providers. Factors to consider include how easy the system is to use, how much training will be required to use it, and how the software could benefit your business. Also, evaluate the privacy and confidentiality of your data as well as data availability. Read the vendor’s privacy policy and verify that it meets your organization’s benchmarks for protecting data. Take the time to understand the vendor’s data availability strategy and learn what they do to maintain the quality and persistence of customer information and offer uninterrupted service. Choosing a software provider is like selecting a business partner. It’s important to work with a software provider that has a proven track record, reputable background, and years in the business.

 

Free Your Organization From the Complexities of Hosting and Maintaining a Digital Signage Network

Add-On Products develops award-winning software, including digital signage solutions. More than 400,000 clients around the world rely on our software. Ariadne by Add-On Products is available as an on-premises or cloud-based solution. When you use the cloud-based version of Ariadne, you leave all the technical work to us, which allows you to focus on your digital signage strategy and maximize your ROI. We maintain the server, eliminating a significant expense from your operational costs. For more information about Add-On Products’ digital signage software, contact us today to schedule a free demo or free trial.

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Thursday, 22 June 2017