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Digital Signage Trends and Their Benefits

Digital Signage Trends and Their Benefits

2016 has brought numerous changes and advancements to the marketing world. One tool that has become an increasingly important part of companies’ marketing is digital signage. Digital signage is a highly effective communication medium that involves using electronic displays to advertise products and services as well as build brand awareness.  Long before the Internet existed, digital signage campaigns consisted of businesses playing VCR tapes on TVs to attract customers. All of the content had to be pre-recorded in those days, and then the videos had to be rewound and played again once they were finished. Technology has come a long way since then and digital signs are now more cutting-edge and interactive than ever before, thanks to 4K displays, touchscreens, content management systems, video, and more. We’re

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  • Use digital signage to effectively communicate your message and build brand awareness
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5 Ways to Strengthen Your Company Brand with Digital Signage Software

5 Ways to Strengthen Your Company Brand with Digital Signage Software

Digital signage is rapidly being adopted in a variety of settings, from shopping malls and restaurants, to hospitals and corporate boardrooms. By implementing digital signage throughout your facility, you can increase brand recognition and awareness, enhance your marketing, and influence customer purchase. Below are effective ways to strengthen your company brand with digital signs. 1. Complement your marketing strategies Complement your latest marketing campaigns with digital signage. You can use digital signs to promote your wares, provide relevant details to customers near the point of sale, and cross-sell or upsell items. You can display new offers and promotions and create engaging, interactive experiences that strengthen your brand. Using digital signage in retail environments can increase dwell time by creating a more satisfying shopping experience. You can

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  • Welcome, inform and guide your guest with Ariadne
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Prevent No Shows and Maximize Meeting Room Usage with Touch Screen Digital Signage

Prevent No Shows and Maximize Meeting Room Usage with Touch Screen Digital Signage

When most people think of digital signage, they think of signs that display promotional messages or Wayfinding in public areas. However, digital signs can also be used as meeting room signs in an office environment. Meeting room digital signage is typically displayed outside of meeting rooms, helping employees and visitors find the right meeting rooms, check meeting schedules, and determine their space options instantly. Digital signs keep people informed of current and future events taking place in each conference room at your company. Meeting room digital signs allow people to view room availability in real time and reserve meeting rooms right then and there. Meeting room digital signage eliminates confusion regarding whether a meeting room is available and informs people exactly who booked a room and for

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  • Use meeting room signs with touch to reduce the number of meeting rooms sitting empty
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Inspiration: Incorporate Digital Signage in your Marketing Plans

Inspiration: Incorporate Digital Signage in your Marketing Plans

An often overseen addition to standard marketing activities is digital signage. Perhaps you already use digital signs for keeping visitors and staff informed of meetings, why not use it to brand your company and market your products and events? You could even gain revenue by selling promotional space to third parties such as vendors. You can naturally also gain revenue by listing your current offers if you‘re focusing on B2C. For instance, digital signage content can be targeted at your visitors in the reception area by presenting professional, dynamic, and engaging content like videos and PowerPoint presentations. Adjust the content to the visitors you know are in the building at a specific time of day to achieve maximum impact. Ariadne – dynamic digital signage software Ariadne

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  • Use dynamic digital signage to capture your visitors attention and for wayfinding around in your building
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Goodbye Paper: Improve Communication with Up-to-Date Digital Meeting Room Signs

Goodbye Paper: Improve Communication with Up-to-Date Digital Meeting Room Signs

Want to present up-to-the-minute information on your meeting room signs? Digital signage that links to your meeting room software displays current meeting and event information outside of meeting rooms and conference halls. This keeps both visitors and employees informed about meetings and events happening in specific rooms and does away with confusion regarding who booked a meeting room and whether or not a room is occupied. Meeting room signs can function alone or serve as an extension of your digital signage system. They keep people in your building informed regarding meeting and event schedules. Employees can use the interactive touch screens of meeting room signs to extend, cancel, or schedule meetings right then and there rather than return to their desks. Any changes made via meeting room signs

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  • Meeting room signs with integration to Outlook® ensures your meeting rooms signs are up-to-date and eliminates the need for paper signs
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