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Key Corporate Digital Signage Trends in 2015
Grab your visitors’ attention with a digital signage display

Key Corporate Digital Signage Trends in 2015

Digital signage is nothing new. It has been around for more than 20 years, but it has grown exponentially since then. Digital signage installations are growing by up to 40% per year, and that growth will continue for the foreseeable future. Due to the decreasing total cost of ownership of digital signage, its deployment has become feasible within various markets. Corporations have embraced the use of digital signage because it offers many advantages over static signage, including higher engagement levels and greater flexibility. The following are some of the most significant digital signage trends ...

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Large Swiss Conference Centre and Hotel Upgrades to Ariadne Digital Signage Software
Ariadne video wall at Kursaal Bern, Switzerland

Large Swiss Conference Centre and Hotel Upgrades to Ariadne Digital Signage Software

At Add-On Products, we have posted numerous case studies about customers who have successfully implemented our solutions in various industries. One of those clients is Kursaal Bern, a leading event venue in Switzerland. Kursaal Bern is among Switzerland’s largest conference centres and concert halls, boasting an on-site casino, hotel, bars, and restaurants.As a part of an overhaul of its technical infrastructure in 2012, Kursaal Bern sought a cutting-edge digital signage solution that was user-friendly and capable of integrating seamlessly with the hotel’s booking system. The venue hired the ...

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5 Ways to Strengthen Your Company Brand with Digital Signage Software
Welcome, inform and guide your guest with Ariadne

5 Ways to Strengthen Your Company Brand with Digital Signage Software

Digital signage is rapidly being adopted in a variety of settings, from shopping malls and restaurants, to hospitals and corporate boardrooms. By implementing digital signage throughout your facility, you can increase brand recognition and awareness, enhance your marketing, and influence customer purchase. Below are effective ways to strengthen your company brand with digital signs.   1. Complement your marketing strategies Complement your latest marketing campaigns with digital signage. You can use digital signs to promote your wares, provide relevant details to customers near the point of ...

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Cloud-Based Digital Signage vs. On-Premise Software: Which Is the Right Solution?
To achieve an impressive look, consider a video wall and display your messages to a large audience

Cloud-Based Digital Signage vs. On-Premise Software: Which Is the Right Solution?

Digital signage is a flexible and customizable communication tool that allows you to display messages to prospects, customers, or employees in an engaging manner. You can display various types of content, including greetings, wayfinding, meeting schedules, videos, live streaming television, internal announcements, advertisements, corporate branding, and RSS feeds. You can manage anywhere from one screen to thousands of screens across multiple sites in your organization from a centralized location. The messaging is interactive and can be updated in real-time, depending on the target audience. One ...

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How to Enhance Internal and External Communication with Digital Signs
Power your corporate communications strategy with digital signs

How to Enhance Internal and External Communication with Digital Signs

These days, we’re all constantly bombarded by content via social media, televisions, emails, billboards, posters, and other mediums. In such a noisy environment, it has become increasingly difficult to capture people’s attention and engage them. Digital screens carrying live content are an up-and-coming communications and marketing tool, known for being a highly effective way to engage employees and customers. The content of digital signs is often targeted to the audience viewing it and changes throughout the day, so it remains relatively unpredictable and viewers never feel bored. What’s ...

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