Now that we’re well into the New Year, it’s a great time to reflect on some of the things that will be shaping the business world in 2017. At Add-On Products, we’ve identified the following trends, which have broken out of their emerging state and are likely to have a broader impact in 2017 and beyond. 1. Tightly integrated sales & marketing It has become crucial for your sales & marketing strategy to be tightly integrated since most customers are more than halfway through the purchase process by the time they speak with a vendor. When sales and marketing are aligned, ...
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